Do you want to create authentic content that builds genuine connections with your ideal people? So you can contribute in a meaningful way without feeling like you’re adding to the noise.

This episode will give you the insights you need.

My special guest today is purpose-led Content Marketing Strategist Mel Daniels who helps big-hearted women, like you, grow your business with authentic content that shows your unique value and builds connection with your ideal people.

Mel’s superpower is guiding you through her flexible content roadmap which helps you pull your valuable content ideas out of your head and share them in a way that works for your personality, your time and your energy.


5 things I ask Mel in this episode are:

1. I know we both believe in the power of value-based content as a way of being visible and building relationships with the people we want to help.

What are the main types of content that we need to create in our business? And how consistent do we need to be?


2. As women in business, being visible can bring up a lot of fears for many of us which can get in the way of showing our ideal clients we exist.

How can we use value-based content to overcome the fears and be visible in a way that feels genuine and authentic?


3. You often talk about bringing more you into your content and with so many people using AI to create content for their business, authenticity is more important than ever before.

Why do you feel it’s so important to create content that’s unique to you? And what’s a simple way we can get started?


4. I know that a lot of women I work with would love an alternative to creating content for social media.

What are your top tips for using content for visibility without social media?


5. There’s so much content we feel like we have to create in our business, from lead magnets to email sequences to blog posts to social media posts to podcast episodes.

How do we choose what to focus on first and get it done without burning out?


To discover your Content Creator Archetype, you can do Mel’s quiz here:
Unlock your Content Creator Archetype Quiz


Listen to Mel’s podcast, The Powerful Content Podcast:
https://www.meldbusinessservices.com.au/podcast


If you’re ready to get started on your content journey after listening to this episode, get in touch with Mel with the following links.

You can connect with Mel here:
Website: http://www.meldbusinessservices.com.au
Instagram: http://www.instagram.com/meldbusiness
Facebook: http://www.facebook.com/meldbusiness
LinkedIn: https://www.linkedin.com/in/melissa-daniels-meld-business/
Facebook Group: http://www.facebook.com/groups/thecontentproject

You can work with Mel here:
Book: http://www.thecontenteffect.com.au/book
Membership: http://www.thecontenteffect.com.au/thecontenteffect
Done with You: http://www.thecontenteffect.com.au/the-content-accelerator


Do you have questions about how you can use value-based content to grow your soul-aligned business?

I’m here to help you get what you need. You can ask me your questions here: 
 
https://www.melaniecampbell.com.au/contact-melanie

Do you want to learn how to use ChatGPT without losing your authentic voice?
I created my online course, ChatGPT with Authenticity, for you. You can get the essential details here:

melaniecampbell.com.au/learn-chatgpt-with-authenticity