Holistic Women's Business

HWB 62: How to re-frame your elevator pitch to spark heart-led connection with Cat Matson

Melanie Campbell Episode 62

Does the thought of creating an elevator pitch make you cringe? Do you want a simple way to start a heart-led conversation instead?

This episode is for you.

Today I’m chatting with the fabulous Cat Matson. Cat is an Authentic Speaking Mentor and Coach who helps heart-led change makers and humble leaders to change their world one conversation at a time.

I’ve experienced Cat’s work for myself so I know she values authenticity and connection as much as I do. It’s why I invited her to discuss this important topic.

Join us to hear our thoughts on why you don’t need an elevator pitch and how you can start meaningful conversations instead. Which means you don’t need to come up with the perfect script or feel like you have to sell. It’s about creating genuine connections with the people who are aligned for you.

3 things we chat about in this episode are:

1..Why authentic conversations are essential for creating connection in business and why you don’t need a traditional elevator pitch. 

2..Simple tips to help you share what you do, who you help and showcase your expertise with authentic stories. 

3..How to use a meaningful title to spark interest and give your ideal people a simple way to understand what you do.

Do you want to connect with Cat? 

I highly recommend working with her. 

You can find her here:

https://www.catmatson.com.au/

Do you have questions on how you can create heart-led connection phrases for your business? 

Please send me your questions and I’ll help you get started. You can contact me here:

melaniecampbell.com.au/contact-melanie


Do you want to learn how to authentically use ChatGPT in your heart-led business?
My self-paced online course, ChatGPT with Authenticity, will give you the step-by-step guidance you need. It's a one off payment of $180 AUD. You can learn how it works and sign up here:

melaniecampbell.com.au/learn-chatgpt-with-authenticity