Holistic Women's Business
Welcome to the Holistic Women’s Business podcast, for soul-inspired women in business over 40. Because it's time to step into your unique potential and create the freedom and fulfilment you deserve without depleting your energy. I’m your guide Melanie Campbell.
Join me each week to hear my practical insights and tips to align your business with who you are. You’ll also hear inspiring chats with my favourite people.
I'm an alchemist who weaves logic, intuition and insight with over 23 years of qualifications and experience from copywriting to Human Design to perimenopause health to content marketing to natural therapies plus so much more.
I want to help you because I know what's possible. When I turned 43, my energy seemed to disappear overnight and I was struggling with strange symptoms that turned out to be a combination of burnt out adrenals and perimenopause.
After 5 years of exploring and experimenting, I discovered how to overcome burn out and take charge of perimenopause. I turned it into an opportunity to listen to my intuition and create my own unique path to clarity, freedom and confidence. It was the beginning of doing business and life in a way that felt aligned with me.
Now I’m here to help you create your own unique path to a soul-inspired business that feels right for you. Because your favourite age can be now. I’m here to show you how.
Are you ready to join me on the adventure of business and life after 40? Let’s get started.
If you have questions, you can get in touch with me here:
https://www.melaniecampbell.com.au/contact-melanie
Holistic Women's Business
HWB 69: How to discover your ideal client without doing traditional client avatars. My favourite intuitive tips.
Do you want clarity on who your soul-aligned clients are without having to do traditional demographic based client avatars?
This episode is for you.
Today I’m sharing my intuitive approach to discovering who your ideal client is because I believe this needs to start with you before you look outside yourself for answers.
I’m speaking from past experience because focusing on demographics and market research took me off track. It’s why I chose to focus on the values and personal qualities that mattered to me and the people who I felt inspired to work with instead. It made everything so much easier.
It’s why I help heart-led intuitive women, like you, to use your intuition to find your aligned clients too.
It also helps you create aligned offerings because you’re noticing what feels fulfilling for you instead of focusing on what you think other people want.
3 things I chat about in this episode are:
1..Why I choose not to use traditional client avatars in my own business and what I do instead.
2..How to get clear on the personal qualities and values your aligned clients share and why this matters.
3..My simple tips for brainstorming who your ideal client is and what you want to help them do.
Do you have questions on how to use your intuition to discover who your ideal client is?
I’d love to hear from you. Please send me your questions by clicking on the link below:
melaniecampbell.com.au/contact-melanie
Do you want to learn how to authentically use ChatGPT in your heart-led business?
My self-paced online course, ChatGPT with Authenticity, will give you the step-by-step guidance you need. It's a one off payment of $180 AUD. You can learn how it works and sign up here:
melaniecampbell.com.au/learn-chatgpt-with-authenticity