Holistic Women's Business
Welcome to the Holistic Women’s Business podcast, for soul-inspired women in business over 40. Because it's time to step into your unique potential and create the freedom and fulfilment you deserve without depleting your energy. I’m your guide Melanie Campbell.
Join me each week to hear my practical insights and tips to align your business with who you are. You’ll also hear inspiring chats with my favourite people.
I'm an alchemist who weaves logic, intuition and insight with over 23 years of qualifications and experience from copywriting to Human Design to perimenopause health to content marketing to natural therapies plus so much more.
I want to help you because I know what's possible. When I turned 43, my energy seemed to disappear overnight and I was struggling with strange symptoms that turned out to be a combination of burnt out adrenals and perimenopause.
After 5 years of exploring and experimenting, I discovered how to overcome burn out and take charge of perimenopause. I turned it into an opportunity to listen to my intuition and create my own unique path to clarity, freedom and confidence. It was the beginning of doing business and life in a way that felt aligned with me.
Now I’m here to help you create your own unique path to a soul-inspired business that feels right for you. Because your favourite age can be now. I’m here to show you how.
Are you ready to join me on the adventure of business and life after 40? Let’s get started.
If you have questions, you can get in touch with me here:
https://www.melaniecampbell.com.au/contact-melanie
Holistic Women's Business
HWB 71: 3 things to consider before you build your heart-led email list.
Are you feeling the pressure to create an email list even though you don’t have the time and energy?
This episode is for you.
Today I’m sharing 3 things you need to consider before you build your heart-led email list. The reason is, I want to help you choose what’s aligned for you, instead of feeling like you have to listen to the traditional email marketing advice. Because we’ve all heard that creating an email list is essential for growing your business. What doesn't get talked about is how to make sure that it aligns with you and your energy.
I think of email as the modern form of letter writing which means that every email I send is crafted with purpose and care. It’s why (at the time of recording), I don’t have an email list because I realised that I don’t have the energy to put into it right now. That could change in the next month or it could be next year. And that’s okay. I’m choosing what works for me.
By sharing my thoughts on email list building, I want to inspire you to choose what feels aligned for you.
3 things I chat about in this episode are:
1..Why I don’t have a formal email list right now and how I’ll intuitively choose when to re-start it.
2..What’s the purpose behind building your list and why it needs to be more than selling. Because I know you’d rather be giving value than sales pitches.
3..How to realistically assess the time, energy and financial resources you need for setting up and maintaining your email list. So you can choose what works best for you instead of adding to your business to-do list.
Do you have questions on how to create an intuitive heart-led email list?
I’d love to hear from you. Please send me your questions by clicking on the link below:
melaniecampbell.com.au/contact-melanie
Would you like to authentically use ChatGPT as an assistant in your heart-led business?
My self-paced online course, ChatGPT with Authenticity, is for you. To discover how it works, please click the link below:
melaniecampbell.com.au/learn-chatgpt-with-authenticity