Holistic Women's Business
Welcome to the Holistic Women’s Business podcast, for heart-led women in service-based business over 40. It's time to discover your unique potential and create the freedom and fulfilment you deserve in your business. I’m your guide, Melanie Campbell.
Join me each week to hear my practical insights to align your business with who you are. You’ll also hear inspiring chats with my favourite people.
I'm an Intuitive Business Alignment + Copywriting Coach for heart-led women, like you.
I weave intuition and practical insights with over 23 years of combined experience from copywriting to Human Design to website design to perimenopause health to energy healing.
I'm here to help you because I know what's possible.
When I turned 43, my energy seemed to disappear overnight and I was struggling with strange symptoms that turned out to be a combination of burnt out adrenals and perimenopause.
After 5 years of exploring and experimenting, I discovered how to overcome burn out and take charge of perimenopause.
I turned it into an opportunity to listen to my intuition and create my own path to freedom and fulfilment. It was the beginning of doing business and life in a way that felt aligned for me.
Now I'm here to inspire you to choose your own path to a fulfilling business that aligns with you and your energy.
Are you ready to create a business that feels good for you? Let’s get started.
Do you have questions about creating a soul-aligned business? Please get in touch with me here:
https://www.melaniecampbell.com.au/contact-melanie
Holistic Women's Business
HWB 87: Why you don't need catchy copywriting on your website to attract your ideal clients.
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Do you feel like you need catchy copywriting on your website to attract your ideal clients? Even though it doesn’t feel right for you.
This episode is for you.
Today I’m talking about why authenticity in your copywriting is far more important than catchy phrases and hooks. The reason is, we’re all tired of being sold to. We want to connect with the person behind the business. The person who is real and genuine.
This is your invitation to say no to salesy wording that doesn’t feel aligned and use your own words to create connection with your ideal clients.
You don’t have to change who you are or sound like anyone else. Being you is what will help you and your heart-led business stand out.
3 things I share in this episode are:
1..Why you don’t need catchy wording or hooks on your website and what to do instead.
2..Why your ideal people are looking for authenticity not sales pitches.
3..My simple tips to help you write words for your website that sound like you and help you build connection with the people you’re here to help.
Do you have questions on how to write authentic words for your website?
I’d love to hear from you. Please send me your questions by clicking on the link below:
melaniecampbell.com.au/contact-melanie
Hi I'm Melanie,
I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.
Discover how we can work together:
melaniecampbell.com.au
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You're invited to join my business alignment email letters. You'll receive my personal insights to align your business with who you are. This isn't your usual newsletter. I only send letters when I have something useful to share.
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melaniecampbell.com.au/join-my-email-letters-community
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