Holistic Women's Business
Welcome to the Holistic Women’s Business podcast, for soul-inspired women in business over 40. Because it's time to step into your unique potential and create the freedom and fulfilment you deserve without depleting your energy. I’m your guide Melanie Campbell.
Join me each week to hear my practical insights and tips to align your business with who you are. You’ll also hear inspiring chats with my favourite people.
I'm an alchemist who weaves logic, intuition and insight with over 23 years of qualifications and experience from copywriting to Human Design to perimenopause health to content marketing to natural therapies plus so much more.
I want to help you because I know what's possible. When I turned 43, my energy seemed to disappear overnight and I was struggling with strange symptoms that turned out to be a combination of burnt out adrenals and perimenopause.
After 5 years of exploring and experimenting, I discovered how to overcome burn out and take charge of perimenopause. I turned it into an opportunity to listen to my intuition and create my own unique path to clarity, freedom and confidence. It was the beginning of doing business and life in a way that felt aligned with me.
Now I’m here to help you create your own unique path to a soul-inspired business that feels right for you. Because your favourite age can be now. I’m here to show you how.
Are you ready to join me on the adventure of business and life after 40? Let’s get started.
If you have questions, you can get in touch with me here:
https://www.melaniecampbell.com.au/contact-melanie
Holistic Women's Business
HWB 92: Why authenticity is your most valuable business asset and how to find it.
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Do you want to know why being authentically you is so important for your business?
It’s the one thing that makes your business completely unique and it’s what will attract your ideal clients.
But I know that many of us can get stuck trying to figure out how to do that when there’s so much advice telling us who we need to be.
Today I’m sharing what authenticity means for your business and why it’s even more important when we’re seeing so much AI generated content.
Being authentic means accepting that you are good enough exactly the way you are. When you allow yourself to be visible and to be heard just as yourself, that’s what will create connection with the people you’re here to help.
3 things I chat about in this episode are:
1..Why we need authenticity in our heart-led businesses more than ever before with all the AI generated content out there.
2..Why you don’t need to change anything about the way you write, sound or look to create a successful business. Because your ideal clients are looking for you just as you are.
3..How to test if the words you’re writing for your heart-led content actually sound like you. And why that matters.
Do you have questions about how to be authentically you in your heart-led business?
I’d love to hear from you. Please send me your questions by clicking on the link below:
melaniecampbell.com.au/contact-melanie