Holistic Women's Business
Welcome to the Holistic Women’s Business podcast, for heart-led women in service-based business over 40. It's time to discover your unique potential and create the freedom and fulfilment you deserve in your business. I’m your guide, Melanie Campbell.
Join me each week to hear my practical insights to align your business with who you are. You’ll also hear inspiring chats with my favourite people.
I'm an Intuitive Business Alignment + Copywriting Coach for heart-led women, like you.
I weave intuition and practical insights with over 23 years of combined experience from copywriting to Human Design to website design to perimenopause health to energy healing.
I'm here to help you because I know what's possible.
When I turned 43, my energy seemed to disappear overnight and I was struggling with strange symptoms that turned out to be a combination of burnt out adrenals and perimenopause.
After 5 years of exploring and experimenting, I discovered how to overcome burn out and take charge of perimenopause.
I turned it into an opportunity to listen to my intuition and create my own path to freedom and fulfilment. It was the beginning of doing business and life in a way that felt aligned for me.
Now I'm here to inspire you to choose your own path to a fulfilling business that aligns with you and your energy.
Are you ready to create a business that feels good for you? Let’s get started.
Do you have questions about creating a soul-aligned business? Please get in touch with me here:
https://www.melaniecampbell.com.au/contact-melanie
Holistic Women's Business
HWB 123: How to create heart-led copywriting for your website that sounds like you. My favourite tips and why it matters for your business.
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Do you want to write words for your website that sound like you instead of feeling like you have to use salesy copywriting words that don’t feel authentic?
This episode is for you.
Today I’m talking about why it’s important to use your own heart-led words on your website and how you can start discovering what they are.
I’ll share a few simple processes I use in my own business to find the words that feel authentic and genuine. This matters because it’s the best way to attract your ideal people.
I also know how challenging it is to say no to all the copywriting advice that says you have to use words that sell. As an intuitive copywriter, I believe it’s more important to be yourself because that’s what will build genuine connections with the people you’re here to help.
3 things I share in this episode are:
1..Why your heart-led words are more important than using sales copywriting on your website.
2..How you can discover the words that sound and feel authentic to you by thinking of your copywriting as a conversation with your ideal person.
3..Why it’s essential to focus on the purpose of what you’re writing before you start editing anything.
Do you have questions on how to write heart-led words for your service-based business website?
I’d love to hear from you, please get in touch:
melaniecampbell.com.au/contact-melanie
Hi I'm Melanie,
I'm an Intuitive Business Alignment Coach + Copywriting Mentor for heart-led women in service-based business.
Discover how we can work together:
melaniecampbell.com.au
Do you want to receive insights over email?
You're invited to join my email letters community. This isn't your usual newsletter. I only send you an email letter when I have inspiration to share and you're always welcome to reply.
I never send sales emails and your details are always private.
Here’s your link to join:
melaniecampbell.com.au/join-my-email-letters-community